It said a bunch of stuff that was obvious. One thing that surprised and saddened me though was that most people within that organisation thought radio was dying and audiences were bailing.
That's not true. In fact it’s the opposite. Radio is robust and, comparatively speaking, thriving.
So my question is, how is it you can have a company of people who don’t understand their own industry?
Where did they get their view from? Why has no one corrected the view? Where is management in that process?
Their audience has shrunk, but it hasn’t vanished. It's gone to, well mainly, here to Newstalk ZB.
The customer is still spending, they’ve just changed shops.
The fact they don't know that I would have thought should set off alarm bells, most ironically because the place is full of journalists who once upon a time had inquiring minds. They asked questions and they wanted to know things.
If you have such a mind you would have quickly discovered what was actually happening and what the reality of your medium was.
How can you be a journalist and be that bewildered? And if you are that bewildered on your own doorstep, how bewildered are you about the rest of life and the world?
Also of concern was management's response to the report. By the way the report basically says the place is shot, it needs a bomb and some genuine talent.
The response suggests what Radio NZ management do quite well is commission reports, then ignore them.
So the exercise as a whole appears a waste. They got told some obvious stuff they should have known, an alarming thing about their staff they should also have known, but now they do know they need to fix and the rest seems a bit tricky.
For me, they can do what they like. But what I care about is that this industry is actually successful. Some of us are having the time of our lives.
Some of us know what's going on and understand proceedings. Some of us still ask a few questions.
The future is bright and it's there for anyone who wants it.
But to want it you've got to be keen and you've got to be awake.
That might be their biggest problem of all.
Mike Hosking is a New Zealand television and radio broadcaster. He currently hosts The Mike Hosking Breakfast show on NewstalkZB on weekday mornings - where this article was sourced.
So my question is, how is it you can have a company of people who don’t understand their own industry?
Where did they get their view from? Why has no one corrected the view? Where is management in that process?
Their audience has shrunk, but it hasn’t vanished. It's gone to, well mainly, here to Newstalk ZB.
The customer is still spending, they’ve just changed shops.
The fact they don't know that I would have thought should set off alarm bells, most ironically because the place is full of journalists who once upon a time had inquiring minds. They asked questions and they wanted to know things.
If you have such a mind you would have quickly discovered what was actually happening and what the reality of your medium was.
How can you be a journalist and be that bewildered? And if you are that bewildered on your own doorstep, how bewildered are you about the rest of life and the world?
Also of concern was management's response to the report. By the way the report basically says the place is shot, it needs a bomb and some genuine talent.
The response suggests what Radio NZ management do quite well is commission reports, then ignore them.
So the exercise as a whole appears a waste. They got told some obvious stuff they should have known, an alarming thing about their staff they should also have known, but now they do know they need to fix and the rest seems a bit tricky.
For me, they can do what they like. But what I care about is that this industry is actually successful. Some of us are having the time of our lives.
Some of us know what's going on and understand proceedings. Some of us still ask a few questions.
The future is bright and it's there for anyone who wants it.
But to want it you've got to be keen and you've got to be awake.
That might be their biggest problem of all.
Mike Hosking is a New Zealand television and radio broadcaster. He currently hosts The Mike Hosking Breakfast show on NewstalkZB on weekday mornings - where this article was sourced.
4 comments:
Speaking with the wife of a Rnz journo a few weeks ago - and she now won’t speak to me because she started saying how terrible trump was…so I asked if she’d heard him speak- and pointed out that 60% of Americans voted for him and that the very educated Americans I’d been conversing with through the course of my work absolutely loved him.
The rnz wife clearly suffers from an extreme case of orange man bad syndrome - but I believe it is demonstrative of her husbands beliefs and by extension his colleagues beliefs. The minds are closed - how could they be wrong when they are so righteous and virtuous?
It wasn’t that she didn’t like trump - it was that immediate shut down because I dared to point out some facts that didn’t support the narrative she’d clearly swallowed.
Nothing against you mike, but I prefer The Platform, with sean plunket, who talks about all the issues that zb largely ignore. Why does msm media do this? Ever since covid there appears to be censorship and people don't like that. I also like podcasts by Duncan Garner and others. Podcasts are more the future.
Have they finally opened the report up to the public? Seems they had to be forced to allow anyone to get near it.
The RNZ study of their falling audience trend was carried out by a former employee, hardly an independent. Explanations have been repeatedly given as in the quite recent review of the Charter. But they do not want to know. RNZ assume that their audience is dying off and so they must appeal to a younger plebeian group. They overlook that there is a constant oncoming stream of intelligent potential listeners for attractive programmes. There is a maori chair and Board appointed in Labour era. Willie Jackson's desire of maorification has continued unabated and shaken off a myriad listeners. Despite their own expensive network maori are intent on capturing RNZ as well and have deeply infiltrated with that intent. Saturday morning is loaded with tedious maori pandering content until 1pm. I wonder if any Board members ever have time to listen to RNZ. Several presenters have abysmal diction. A half day course should cure. There is a large puerile element; moronic responses to childish quizzes. Giggly discussion sessions. Plebeian request session. Raucous non music. Matinee Idle on holidays to discourage the chance listener from becoming permanent. No classical music however light and well known. Political interviews and observations relentlessly one sided and pro maori.
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