Pages

Tuesday, July 1, 2025

Damien Grant: How an author and billionaire changed the lives of thousands of Kiwi kids


Early in the book Once Were Warriors Beth is watching television and notices that the houses on television are filled with books. She inspects the house she shares with Jake and comes to the realisation that there are no books. None of the houses Beth has ever lived in had books.

Once Were Warriors, like Beth, was the creation of Alan Duff and her observation was, as he told me as we were trundling through a bus in the Netherlands, his. The relative under-performance of Māori, Duff believed, was in part due to a lack of reading. You can’t read if you don’t have books.

Beth’s insight drove Duff to do something. He doesn’t merely want to observe. He wants to have an impact and putting books into houses was one way of achieving this. So, 31 years back, in the euphoria of this writing success, he began a program to do exactly that.

This was the mid-1990s and Duff was the nation’s expert on issues facing Māori. A young child was murdered and Duff was on camera giving his perspective and the program caught the attention of Mainfreight founder Bruce Plested, who, thankfully for this story, is on the same bus. More on that in a moment.

Plested, as Duff tells it, “got my number from somewhere” and asked how he could help. The details get a little foggy here. We are going back over three decades. The takeaway is Plested sent Duff a cheque large enough to establish a trust that has endured and now runs a program in some 500 low-decile schools providing books to junior school students.

Duff’s programme, Duffy Books in Homes, has endured.

“There are three aspects” Duff explains. The child chooses the book, although from a selection curated by the school. The books are new. The books become the property of the student.

Plested remained engaged. He isn’t a distant philanthropist and as we chatted at the back of bus to Amsterdam he rattled off the scheme’s successes, frustrations, and the strategies used to ensure the books were read.

“We’d get heroes” he explained, to go to the schools and tell how their success could not have been achieved without reading.

“We got Zinzan Brooke,” Duff went on, admitting that an author, even one as successful as himself, wasn’t going to have the impact that a sports star would achieve.

The logistics tycoon scrolled through his phone to show me an email from a young medical student who attended a speech by former US presidential hopeful Ben Carson, who visited Auckland for a Duffy Books in Homes fund raiser.

She was inspired, the email explains, by Carson, a exceptionally gifted surgeon, to become a doctor and is now on her way.

Plested is a failed teacher; lasting only a year before leaving the classroom to the boardroom, but he retains the passion for education and places his money and energy where he believes it can achieve the most impact.

The program is limited to junior schools. Duff tried senior schools but accepted that once the kids got to intermediate without reading “It was too late. We lost them.”

Duffy Books is now bigger than its founder. Over a dozen staff work for the charity and it has a wider sponsorship base than Mainfreight. “It is a team” the author is insistent to explain, and the program recently celebrated the delivery of 15 million books into homes.

Meanwhile his partner in this enterprise delights in telling a story about how Kaiti School, near Gisborne, achieve a 90% attendance by deploying kuia to chase down stragglers, and his enthusiasm for remains undiminished.

Duffy Books in Homes is a private solution to a public failure and it exists because these two men were willing to put their time and capital into improving lives. They have demonstrated their ideas work and have brought others into the scheme. Plested is a relentless champion, pushing his peers to open their cheque books and has brought the energy that brought Mainfreight to the globe to this venture.

Duff, Plested and 40 other chief executives, business leaders and, incongruously, myself, are on the NZ Initiative tour of the Netherlands looking for ideas and inspiration to bring back to New Zealand. And I will write up the outcomes of this adventure when I have assembled them in my mind......The full article is published HERE

Damien Grant is an Auckland business owner, a member of the Taxpayers’ Union and a regular opinion contributor for Stuff, writing from a libertarian perspective

2 comments:

Anonymous said...

New Zealand desperately needs some inspiration.
The last 30 years has seen a depressing general decline, and this nation is no longer recognizable and poorer for it over that period.
Alan Duff was our neighbor in the early 1990s and with his book was the first person to open many kiwis' eyes to the jarring truth.
We need more truth, less lies and inspiration if this country wants to succeed.

Gaynor said...

I have respect for Alan Duff and his work and in no way wish to denigrate his work. It was well intentioned , but misguided.
Unfortunately the books in homes gave people the wrong idea our low literacy standards were related to the number of books a child owns. This was, a distraction from the real problem we faced in the 1990s, when the' Reading Wars' raged.
The 1990s was the peak of the NZ Whole Language ( WL) reading craze when Marie Clay dominated in reading instruction. She is largely responsible for teaching the entire English speaking world that no child needed to be taught phonics explicitly. Reading according for her in WL theory occurs naturally like learning to speak . Exposing beginner readers to heaps of books focused on the main strategy of guessing words from context and pictures was the strategy promoted.
The consequence of this was a fiasco with NZ now having the worst reading scores in the English speaking world and longest tail of underachievement in the developed world .
My mother in high decile Kapiti taught privately explicit phonics to thousands of remedial students , who were failures of local schools. These children came from homes loaded up with books and parents who read to them. Some children were so committed to compulsive guessing when reading they had to do be home schooled for a while to get away from the WL reading books!
Only fairly recently thorough research has proven conclusively WL and associated Reading Recovery to be a complete failure and English speaking countries are attempting to re-establish explicit phonics as we used to have earlier last century.
If you wish to help poorer children encourage parents putting up for the children a poster/ frieze featuring the sounds of the letters of the alphabet and the English phonemes (sounds ) Not the names and revising those every day. Eg Apple /a/. The sounds are available on NZ Yolanda Sonryl's u tube web site. The Min. Of Ed. now have a web site with the basic phonics for beginners.

Unfortunately I suggest trashing the current WL reading books , still abundant in our schools and libraries since they encourage guessing , and are counter productive to real reading .
It would be a good idea for 'Books in Homes' to change their name to 'Alphabet Sounds in Homes'.