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Saturday, August 30, 2025

David Farrar: Striking Stuff


Radio NZ reports:

E tū members at media company Stuff are striking on Thursday afternoon. …

Wellington-based journalist and E tū delegate Tom Hunt said the company seemed to be showing contempt for staff.

“Stuff journalists have taken hit after hit to get Sinead Boucher’s companythrough hard times. We accepted no increases during Covid and effectively nothing last year, because we believed the company when it told us times were tough.

“To now be offered an insulting pay rise, and to see the company trying to split us into different collective agreements, is disgraceful. It shows they plan to keep screwing us for years to come.

That’s strong words. Stuff fires back:

“The statement from E tū contains a number of deliberate untruths. Since Covid, we have given our staff pay rises every year which are in line with the market, there has been no ‘secret payday’ and no one has been ‘screwed’. It is disappointing to see two journalists mischaracterise the issues in this manner.”

So Stuff is saying two of their own journalists are saying things that are untrue and are mischaracterising events. This is not a good way to sell the quality of your journalism!

David Farrar runs Curia Market Research, a specialist opinion polling and research agency, and the popular Kiwiblog where this article was sourced. He previously worked in the Parliament for eight years, serving two National Party Prime Ministers and three Opposition Leaders

2 comments:

Doug Longmire said...

This incident gives the public a clear insight into the low quality of Stuff's journalism.

Anonymous said...

Stuf, under ‘editor-in-chief’ Keith lynch continues to fail on every metric for sound journalism.
Spelling, grammar, headline writing, syntax, context, interesting angles, caption writing, photo choices would be marked as ‘must try harder’.
The fact stuff’s finances are under stress is reflected in lynch desperately trying to post fresh content continuously by employing a platoon of desk jockeys to scrape and aggregate international copy of the clickbait variety from international publications.
That little credit is given to the originators of these ‘uplifted’ stories with stuff staff photo bylines and signed off as a stuff report is sailing on the line dividing professional and unethical editorial behaviour. At best, it is a liberal interpretation of the ‘fair use’ principle.
It’s clear stuff cannot afford to pay syndication rights to other publications.
Insiders say the move to separate digital and print has created a toxic atmosphere in shared newsrooms. It will be interesting to see the latest readership figures.
Trademe will be wondering if it may have swallowed a rat.