Pages

Sunday, May 3, 2026

Mike's Minute: Here's what the Parliamentary briefing on food plant closures will show


The Primary Production Select Committee is going to have a look into, well, primary production. Namely, the Hawke’s Bay scenario of Heinz and McCain's, both of whom have announced closures and job losses.

A briefing is different to an inquiry, just in case you are thinking the committee is going to come up with something tangible.

This is the sort of sad handwringing we get into around bad news.

The simple truth is some industries are undercut by consumer choice. In this case, the consumer likes cheap, and the cheaper the better.

And part of the problem in first world countries is we like to pay people decent wages and that tends to add to the price.

Supermarkets invent home brands and those brands undercut brands like McCain. Peaches from China outsell peaches from Hawke’s Bay.

But here is the issue for the committee – I assume they know all this. I know all this because it's not hard to know.

So once they find all this out, they will also look at the impact on communities. I think I can help them here as well: it's not good.

People losing jobs do one of several things;

1) Stop working,

2) Find a new job,

3) Move out of town.

I note the two local mayors in Hawke’s Bay have welcomed the briefing. Brilliant, but my question is, how does that help?

No one likes any of this. We would all like Heinz and McCain to be thriving, but they are not.

I bet Americans would like farmers to buy more cows and raise more beef, but they aren't doing that either. So they buy our beef at ever-increasing prices.

Quality is a good game to be in, if you can sell it. It turns out in wine and beef and lamb, and maybe merino, we can. In peaches we can't.

So the places that host the factories, that grow the fruit or the trees, and the places that put them into things like cans, flounder or struggle until they fail.

Looking into a story told many times over, often in rural or provincial New Zealand, is not going to change a thing.

One of the mayors said this should get to the bottom of why this is happening. I think I just told you that and what can be done differently.

On that last part I wish them all the luck in the world.

Mike Hosking is a New Zealand television and radio broadcaster. He currently hosts The Mike Hosking Breakfast show on NewstalkZB on weekday mornings - where this article was sourced.

2 comments:

Anonymous said...

NZ getting sold out from under us to the applause of some party with the hilarious name “New Zealand First”.

Anonymous said...


[quote] - "The simple truth is some industries are undercut by consumer choice. In this case, the consumer likes cheap, and the cheaper the better" [end quote].
My questions the Author of said article =
1. - "who is or has been the motivator of providing cheap food products, as currently sold in 'most' NZ Supermarkets"?
2. - " has the Author been in any Supermarket and perused the 'isles' of food product, lifted one from the shelf, turned it around to check on Country of Origin'".
Try that with Pam's brand frozen foods.
3. - "has the Author looked into how long "we The People" have had to put up with this"?
When it comes to NZ produce being sold to a Supermarket, it is the Supermarket that 'controls' both the purchase & sale price, not the producer.
I am also aware it is the Supermarkets that "control" what goes on the shelves.
In line with above statement, with respect to Wattie's product, I know that there is a established criteria for producers to ensure what they grow meets a certain pre-harvesting criteria and if it does not, then Wattie's does not buy.
One assumes that is the same with McCain's!
To The Author, have you "reached out" to those in Hawke's Bay, those who have grown peaches for many years and asked why they "were told in no uncertain terms, they will remove their peach trees".
Oh yes the Cavet, is - "We (Heinz) will pay you to do that".
That is "a demand" not a request.
Thus, where does Heinz get the legal agenda that they can enforce this "decree".
It simply means, Mike Hosking, that they do not want competition from NZ, against what Heinz are creating with producers elsewhere and wish to import into NZ, all be it will NZ Supermarket assistance.
One more that the other - now who could that be??
The current Govt and the 2 Local Body Councils (in HB) are a waste of time in matters concerning this situation.
As I have stated before, under articles on this subject - " I wait for NZ MSM to announce that the Wattie's Factory (and any subsidiary plants) in Hasting - "will be closed, effective immediately".
Not even the Unions are going to able to cope with this - which is another group that has been silent, since Heinz started closing plants across NZ.
Oh, that is alright NZ, we will now buy everything from India.

Post a Comment

Thank you for joining the discussion. Breaking Views welcomes respectful contributions that enrich the debate. Please ensure your comments are not defamatory, derogatory or disruptive. We appreciate your cooperation.