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Showing posts with label Linear TV in crisis. Show all posts
Showing posts with label Linear TV in crisis. Show all posts

Thursday, August 7, 2025

Mike's Minute: Linear TV in NZ is in trouble


The stark reality of linear TV in New Zealand, if Irene Gardiner was right on yesterday's show, is fairly simple.

Here is how the calculation works: you make a product, you stick it on air, you get an audience, and you sell advertising based on that audience.