Nicholas Kerr: “Te Reo Māori Only” Sounds Noble — But Is It Sustainable?

A bold prediction: Rumaki, a new “te reo Māori only” cafe in Rotorua, will not survive as a business.

Not because New Zealanders dislike Māori culture. Most don’t. In fact, many support preserving and revitalising te reo Māori.

But businesses survive by expanding their customer base, not deliberately shrinking it.