Friday, June 10, 2016

Karl du Fresne: Will newspapers become the new craft breweries?



It’s rare these days to hear about any development in the news media that’s worth celebrating, but the announcement that the Wairarapa Times-Age is reverting to local ownership is a tonic.

After 12 years in what is now the NZME (previously known as APN) stable, the Masterton-based Monday-Friday paper is being bought by its general manager, Andrew Denholm. My guess is that other local money is involved, although I have no inside knowledge.
The news is encouraging for several reasons. For a start, it represents a tiny reversal of a trend that has greatly diminished the relevance of local papers.

The process of agglomeration by which provincial papers such as the Times-Age were gobbled up in the late 20th century by the two big industry players of the time, INL and Wilson and Horton, was once overwhelmingly positive for the industry.  

It gave small, previously family-owned papers access to capital with which to invest in vital new technology. It brought them into a nationwide career structure that lifted professional standards and it also meant that small papers were less likely to be captive to local parochial interests.

That all worked well while the two big companies remained in New Zealand hands. The turning point came when the Australian outfits Fairfax (which acquired INL) and APN (which bought Wilson and Horton) moved in.

Australian ownership has been a disaster for the New Zealand print media. The Australians have displayed little commitment to this country beyond wanting to extract profits. They now appear to have lost interest and want to go home, to which one is tempted to say “Onya, mate – make sure you close the door on the way out”.

Their disregard for the New Zealand way of doing things was never more obvious than when they dismantled the New Zealand Press Association, thus ending a system of news sharing that had lasted more than a century and ensured that newspaper readers in Whangarei and Gisborne knew about things of importance that were happening in Invercargill and Greymouth.

Sharing wasn’t the Australian way, so it was scrapped.

Oddly enough, the only Australian proprietor ever to show respect for New Zealand was the much-maligned Rupert Murdoch. Murdoch had a controlling interest in INL but after one or two early attempts to impose Australian ideas on his New Zealand papers – most notably the ill-advised conversion of The Dominion into a tabloid in the late 1960s – he wisely left things to trusted New Zealand managers such as Alan Burnet and the late Mike Robson.

A defining characteristic of that era was that New Zealand newspapers were run by people who understood and were totally committed to the business of newspaper publishing. That couldn’t be said of the new generation of decision-makers who took over with the arrival of the Australians.

Of course it’s hardly their fault that the industry was brought to the brink of collapse when the online revolution plunged newspapers into turmoil and destroyed the traditional business model. Nonetheless, hard questions can be asked about their response to the crisis.

Both Australian-owned companies dived headlong into a rushed digital-first strategy which effectively required the cannibalisation of their print products. Resources were shifted from print (which made money) to digital (which didn’t, and even now pulls only very modest revenue).

Websites took priority over print. Journalists were required to become “platform-agnostic”. To put it simply, the owners hollowed out their papers to the point where many readers could see little point in buying them. As I wrote in a column last year, the industry was like a trapped animal trying to free itself by gnawing off its own leg.

The two big companies have tried hard to give the impression that they’re working to a sophisticated long-term strategy but I suspect they’ve been making it up as they went along, hiding their uncertainty behind a display of bravado and a blizzard of jargon.

Would a New Zealand publisher such as Robson or former New Zealand Herald owner Michael Horton have reacted in the same way? I’m not so sure.

I would like to think that their belief in newspapers, and their realisation that newspapers occupy a unique place in New Zealand life, would have made them more determined to protect and preserve their print products.  I believe they would have explored every possible means of ensuring newspapers’ survival, including putting content behind paywalls instead of making it available free.

Just look at the Otago Daily Times, the sole surviving New Zealand-owned daily. The ODT has survived the industry crisis in a far better state than any other paper, and it appears to have done so largely by sticking to its knitting. Its owner, Sir Julian Smith, is old-school. Evangelists for the online revolution may have sneered at him as a Luddite, but his refusal to panic and join the rush to digital now looks bold and far-sighted.  

But back to the Times-Age. If any newspapers can survive in the new media environment, it will be those that specialise in local news. Not only is local news important to people because it directly affects them in their daily lives (the ODT understands that, too), but it’s also the segment of the market that has been least disrupted by the internet. If you want local news, you must get it from a local provider; you can’t read Masterton news in the online editions of the New York Times or the Guardian, or even on the Radio New Zealand website.

So there’s hope for the Times-Age. Getting the paper printed closer to home would be a useful step. Sadly the Times-Age press was dismantled long ago when printing was shifted to APN’s Wanganui site – a move that diminished the paper’s ability to serve its community because of the effect it had on editorial deadlines. In recent years the Times-Age has been printed in Hastings and even, on occasions, at the New Zealand Herald’s plant in Auckland.

I’m sure the bean-counters found compelling reasons for shutting down the paper’s press, but it had the insidious effect of eroding the sense that the Times-Age was an integral part of the local community. A similar fate has befallen provincial papers all over the country, sending a damaging message to readers and advertisers. After all, if the owners don’t have enough belief in a paper to keep printing it locally, why should readers?

Now Andrew Denholm (who is Wairarapa-born and raised) is not only taking over the Times-Age, but talking about employing more staff. Ironically, his purchase of the paper represents a step back to a time when local papers were locally owned. Who knows: perhaps the newspaper industry will go the way of the brewing business, which has seen a similar move away from nationwide conglomerates to small, often proudly regional operations.

I’m sure Denholm has no delusions about the challenges of bringing the paper back home. But I applaud him for his guts and his belief in the importance of local news, and I’ll be taking out a subscription because I think he deserves all the support and encouragement we can give him.

Karl du Fresne blogs at karldufresne.blogspot.co.nz

3 comments:

Brian said...

Crafted News....Umm!!!
Karl’s Blog was welcomed, with his news that perhaps there is a shift from our major newspapers holding the fort and monopoly on news coverage; to local or rather provincial owned newspapers having a future in New Zealand.
It will be a change from the rather staid formats and in some cases very bias selections by our major newspapers. As a prime example, since the United States Presidential Election the selection of articles in the NZ Herald regarding the two candidates emanate principally from one source only, namely “The Washington Post”.
The Herald Editor might have indeed, saved his company much money by just printing the Democratic Party free handouts, instead of having to purchase the very similar ideology from the Post. This is not the only free handout that the N.Z. Herald places before us, judging by the amount we see re printed from the UK Independent ( if ever a paper was misnamed this qualifies as first and foremost) which graces the Herald pages so much these days.
My plaudits for Editorial freedom, frank expression of views and courage go 100% to the Bay of Plenty Times. Almost a return to the days of Lord Harmsworth, and the Editorial freedom given to Editors to “Publish and be Dammed”. If the Provincials are going to come back, then this is the format that will keep both their credit, and their readers.
Brian

Peter Caulton said...

We are all here on the net now and this is where true independent journalists can be found. The mass media has become a dirty word among thinking inquisitive people so good riddance to rubbish corporate controlled media.

Don Birch said...

About time. This happened in H.B when the local owners, sold out to W & H and then with APN killing off the local news they have succeeded in going the full circle. The presses are still based in Hastings,but owned by Whakatane Beacon Print.
If they had have left it as it was, we would have still owned our newspaper (and presses) and still employed heaps of local people.

I started my apprenticeship in 1964 and stayed on the presses until my recent chance to get out of the mess that it now is, by accepting early redundancy.

Don