Every now and then, the media produces something so out-of-touch that I have to stop, take a breath, and ask: Do they actually hear themselves? Yesterday was one of those days.
The NZ Herald released polling showing that only 13% of NZ Europeans want to be called “Pākehā.” An overwhelming example of consensus. And how does the Herald frame this story up? That the 87% (the vast, ordinary majority) are scared, racist, or uncomfortable with their identity. Not “Maybe we should respect people’s preferences.” Nope. They choose to view the majority in the worst light. Apparently, the only acceptable answer was the one most people didn’t give.
Does this racist nonsense rark you off too?
The accompanying podcast, The Elephant, was pretty much just a white guilt circus.
They invited Doctor Don Brash (yes, journo, your disrespectful omission was noted immediately after introducing "Doctor Ella Henry") Hobson's Pledge founder and someone who has spent decades arguing, calmly, for racial equality, and then gave him a fraction of the airtime while a panel of white saviours monopolised the conversation, explaining to the public why they know better than the 87% of New Zealanders who simply prefer not to be labelled by others racially. The tone was smug, patronising, and dripping with the moral superiority.
If you listened, you would have heard Don stoically making points, only to be responded to with barely hinged control and triggered responses, as if the very idea of “one law for all” is now too dangerous to let a full sentence land.
Well done, Dr Brash. A lesson in humble stoicism.
As if the framing wasn’t bad enough, the Herald wheels out former New Plymouth Mayor Andrew Judd. A self-described “recovering racist” Judd's favourite pastime is publicly flogging himself to earn applause from the elitists in the media and the Koru Lounge.
In the article, Judd declares that those who don’t want to be called Pākehā are driven by discomfort and insists that every white person in New Zealand is "broken"! He says:
The accompanying podcast, The Elephant, was pretty much just a white guilt circus.
They invited Doctor Don Brash (yes, journo, your disrespectful omission was noted immediately after introducing "Doctor Ella Henry") Hobson's Pledge founder and someone who has spent decades arguing, calmly, for racial equality, and then gave him a fraction of the airtime while a panel of white saviours monopolised the conversation, explaining to the public why they know better than the 87% of New Zealanders who simply prefer not to be labelled by others racially. The tone was smug, patronising, and dripping with the moral superiority.
If you listened, you would have heard Don stoically making points, only to be responded to with barely hinged control and triggered responses, as if the very idea of “one law for all” is now too dangerous to let a full sentence land.
Well done, Dr Brash. A lesson in humble stoicism.
As if the framing wasn’t bad enough, the Herald wheels out former New Plymouth Mayor Andrew Judd. A self-described “recovering racist” Judd's favourite pastime is publicly flogging himself to earn applause from the elitists in the media and the Koru Lounge.
In the article, Judd declares that those who don’t want to be called Pākehā are driven by discomfort and insists that every white person in New Zealand is "broken"! He says:
“I’m a Pākehā, a recovering racist ... we are broken. We are wrong. And we must change.”
Uh, what?? Judd's simpering behaviour shows a sycophantic side I have not seen in many years. According to Judd, “our ancestors came here, we took over, we murdered and plundered, we set up an agreement to try and work together and then ignored that."
Someone get this guy a history book! There was plenty of murdering and plundering going on pre-European arrival. This is the logic of the white-guilt cult. Judd has cast himself as a 'White Saviour'.
A 'White Saviour' is the sort of person who genuinely believes they’ve been appointed, by culture, by conscience, by some inner moral GPS, to rescue everyone who isn't white from all their oppression. They’re usually the loudest voice in the room, lecturing everyone (even the people they say they are rescuing from oppression) on what they should feel, should call themselves, and should believe.
They wrap it all in the language of compassion, but it’s really about control: elevating themselves as the enlightened while treating the rest of us as wayward children who need their approval to think correctly.
Whether they’re telling 87% of white New Zealanders that they’re “fearful” for not embracing a racial label, or deciding they’re the unofficial spokespeople for every minority in the country, the 'White Saviour' mindset always comes back to the same thing: self-importance dressed up as virtue.
These people are patronising and think they are smarter than everyone else. I'm sure you've met at least one or two of these people in your own life. More if you work in the public service, media, or academia.
When 87% of New Zealanders of European descent express a preference and the media still finds a way to demonise them, it proves just how tilted the playing field has become.
We need to push back. Hard. Especially going into an election year. We are not the fringe. It is time we stopped allowing others to treat us like we are!
We’re the 87% and the many Kiwis of other races who hold similar views. We’re the New Zealanders who believe that unity beats division and who refuse to be belittled by racial ideologues who think they know better than the rest of us.
Elliot Ikilei is the spokesperson for Hobson's Pledge. The full article can be seen HERE

14 comments:
Personally I don't have a problem with being called Pakeha (which spell check originally changed to Pamela), although I understand why others do. It implies an us and them attitude.
What I do have an issue with is Labour's phrase "Tangata Tiriti". This is just a racist expression to justify apartheid.
I also have an issue with the lies trying to make us feel guilty about colonialism. Colonialism brought considerable benefits to this country and particularly to Maori. It is thanks to the colonialism that we have the lifestyle we have rather than those of people in Africa.
Why can’t we just put where we were born? It seems ancestry only counts if you have a teaspoon of Māori blood, or indeed just feel Māori. I was born in NZ to NZ born parents, so am a New Zealander-end of story. That so-called Māori have preferential rights, particularly those associated with Customary rights, is wrong!
But the 83% is constantly denied a referendum to formally record its views and preferences on democracy.
We are told Canada/British Columbia province has passed a law to return private property
ownership to indigenous people. No doubt, the Left is already planning for this in NZ - Willy Jackson was preparing the way for this step in 2022-23.......
Are NZers aware of this? Had a referendum on democracy already been held and supported by the 83%, this would be a powerful barrier against this assault on private property rights.
Luxon ( who blocked the ACT TP Bill) and National should apologize to the 83% of NZers.
Yes, we are sick and tired of being labeled racist.
Sick and TIRED
Thank God we have Don Brash!!!
Ha, I left the public service before the 'white guilt' module and didn't get indoctrinated with a river/mountain/blah blah blah.
None of my peers have white guilt.
Plastic maoris-pah!!!
I remember when we were all kiwi's and/or New Zealanders.
If you have kids/grandkids-get them better history books before they disappear.
The term “pakeha” is insulting, as is “tangata tiriti” - and I believe those who use such terms intend them to be derogatory insults that divide and diminish the non- maori population. I was born in this country. I am a New Zealander, same as any other person either born here, or who has become a New Zealand citizen.
I saw Syd Jackson (Maori radical) on TV many years ago. He was ranting on and used the word "pakeha" with malice, hate and spit venom in his voice.
He did not actually say "F**king pakeha" but it that was his message. Since then I have not accepted or used this word. To me, the word "pakeha" is right up there with other vile racist slurs, like n*gger and ch*nk
Just a note to Andrew Judd - who is moaning on about the purported bad things done by his ancestors.
The German and Japanese committed huge atrocities only 80 years ago, but no-one is seriously demanding that current German or Japanese people have to pay back for it.
Move on Mr Judd !
Well expressed Elliot.
When I signed up to be a New Zealand citizen I made the following affirmation:
“I affirm that I will be faithful and bear true allegiance to Her Majesty Queen Elizabeth the Second, Queen of New Zealand, her heirs and successors according to law, and that I will faithfully observe the laws of New Zealand and fulfill my duties as a New Zealand citizen.”
Every new New Zealander swears that oath. Some are allowed to add "So help me God" at the end although there is no hint as to which God. Nor is there any qualification added that my citizenship would be contingent on my geographical origin, my culture, or the amount of melanin in my epidermis.
So I'm not a pakeha, not a European, not a member of a Maori tribe and certainly not a tangata anything. I'm a New Zealander, pure and simple, by virtue of the laws created by the Crown in the exercise of its sovereignty over the land that is now known as New Zealand and accepted by the Chiefs pursuant to Article 1 of the Treaty.
Whenever I am asked on a form to state my ethnicity I write "Human". My wife think me naughty and she writes "New Zealander". It is high time that all this racist nonsense is put to bed in our fair Country and the Govt removes all such attempts at discrimination by race from our statutes and associated forms.
Anon 12:00. I will follow your idea in future questionnaires, except I'll write "94% Homo sepien and 6% Neanderthal."
What percentage Maori do you not have to be, to be called Pakeha ?
I believe Willie Jxn qualifies to be called Pakeha with only 3% Maori DNA.
Anon 3.53: That is a great genetic mix. Trying to figure out if that would qualify for the Maori Roll?
Our Govt could make a real mark on history if it were to just stop the pandering to all this divisive nonsense. They could start by removing the separate Maori seats and the racist Maori Roll. Of course this will not happen, so come the '26 election all the Maori seats will go to TPM and pretty much all the Maori Roll party votes will go to Labour. MMP will be twisted out of kilter, heck they may even increase the number of Maori seats based on some warped figuring of how many in the population are deemed to be Maori. That is how stupid this all is!
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