Neutral includes stories etc that just aren’t political at all.
So the ratio of left leaning to right leaning is the following:
News: 8:1
Opinion: 4:1
Letters: 10:1
Cartoons: ∞
Now one might say as it is a centre-right government, you expect more critical stories and columns as they are the Government. But does anyone think these numbers would be reversed if it was a centre-left government?
The full spreadsheet is available here > The Press Bias Analysis Download
David Farrar runs Curia Market Research, a specialist opinion polling and research agency, and the popular Kiwiblog where this article was sourced. He previously worked in the Parliament for eight years, serving two National Party Prime Ministers and three Opposition Leaders
Opinion: 4:1
Letters: 10:1
Cartoons: ∞
Now one might say as it is a centre-right government, you expect more critical stories and columns as they are the Government. But does anyone think these numbers would be reversed if it was a centre-left government?
The full spreadsheet is available here > The Press Bias Analysis Download
David Farrar runs Curia Market Research, a specialist opinion polling and research agency, and the popular Kiwiblog where this article was sourced. He previously worked in the Parliament for eight years, serving two National Party Prime Ministers and three Opposition Leaders
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