Technology based companies are
having a significant impact on the way people do business. Companies like Uber
and Airbnb are among a new generation of IT based "disrupters" –
operations that are so innovative that they seriously threaten the viability of
an established industry.
The best example is Uber, which
for those that don't know, is a taxi service. It differs from the traditional
taxi companies in a number of ways. Most significantly, it is not strictly
speaking a taxi company - it is more like a broker that brings together those
that want a taxi with those that want to provide a taxi service - like Trademe.
They create an online marketplace for buyers and sellers.
