He’s polled for Scott Morrison, Jeremy Corbyn and now Liz Truss. But strategist Mike Turner says political campaigns – and voters – are changing.
It’s not just the economy, stupid. The sign on the wall of US presidential hopeful Bill Clinton’s 1992 HQ was a policy message rendered simple and has characterised political campaigns ever since.
It’s not just the economy, stupid. The sign on the wall of US presidential hopeful Bill Clinton’s 1992 HQ was a policy message rendered simple and has characterised political campaigns ever since.
Clinton beat George H.W. Bush in an election defined by economic distress. Once again, economies throughout the world are spiralling.
But compelling research produced in Britain in the wake of the Brexit divorce from the European Union suggests traditional assumptions no longer apply. Modern politics no longer divides simply across lines of social class, left versus right, globalist versus nationalist, or even liberal versus authoritarian.
Voting patterns are more complex, with many of these beliefs values cross-cutting. The theory has the power to revolutionise how political parties work to gain our support.
