A couple of programmes are facing some sort of cut, or cancellation, or realignment because of changes in the way money is handed out from the Māori funding agency.
This is not new. Media in this country post-Covid has gone through a fairly major overhaul with many a casualty and a pile of significant change.
The reality for media that is funded by the state is you are beholden to the purveyor of the purse string.
Under the Labour Government, the amount of money handed out to media was ridiculous. The trouble with that sort of largesse is it can never last.
Fill your boots while you can, because as sure as night follows day, reality, or reckoning, will come.
In terms of Māori news programmes, here is the part that eludes me: how is it, as we have seen this past week, that all we ever get when funding gets adjusted is a complaint-athon?
All we hear is people bemoaning their lot and fearing change.
Here is the solution: if these programmes are of value, as they claim they are, what is stopping, and what has ever stopped them, from going to the commercial sector to get advertising or sponsorship support?
Why is the Government i.e. the taxpayer, the only source of income?
If the Māori news programmes are so valuable, then where is the Māori economy?
I have read any number of times that the Māori economy is booming. There are any number of success stories in the Māori economy. It is a growth sector, and it is, by some reports, booming.
Investment has led to expansion, reinvestment and riches - where are they? Why aren't they advertising or sponsoring these Māori products? Can they not see the synergies?
How is it the connection has not been made? Business is always looking for advertising or marketing outlets.
Why are the makers, producers and hosts of these programmes not looking to the commercial sector for an ongoing and stable level of support?
Why is the taxpayer the sole provider of their paychecks?
If you have a product worth its salt and if you are what you claim (relevant, popular and good at what you do) then there is always an answer.
Mike Hosking is a New Zealand television and radio broadcaster. He currently hosts The Mike Hosking Breakfast show on NewstalkZB on weekday mornings - where this article was sourced.
The reality for media that is funded by the state is you are beholden to the purveyor of the purse string.
Under the Labour Government, the amount of money handed out to media was ridiculous. The trouble with that sort of largesse is it can never last.
Fill your boots while you can, because as sure as night follows day, reality, or reckoning, will come.
In terms of Māori news programmes, here is the part that eludes me: how is it, as we have seen this past week, that all we ever get when funding gets adjusted is a complaint-athon?
All we hear is people bemoaning their lot and fearing change.
Here is the solution: if these programmes are of value, as they claim they are, what is stopping, and what has ever stopped them, from going to the commercial sector to get advertising or sponsorship support?
Why is the Government i.e. the taxpayer, the only source of income?
If the Māori news programmes are so valuable, then where is the Māori economy?
I have read any number of times that the Māori economy is booming. There are any number of success stories in the Māori economy. It is a growth sector, and it is, by some reports, booming.
Investment has led to expansion, reinvestment and riches - where are they? Why aren't they advertising or sponsoring these Māori products? Can they not see the synergies?
How is it the connection has not been made? Business is always looking for advertising or marketing outlets.
Why are the makers, producers and hosts of these programmes not looking to the commercial sector for an ongoing and stable level of support?
Why is the taxpayer the sole provider of their paychecks?
If you have a product worth its salt and if you are what you claim (relevant, popular and good at what you do) then there is always an answer.
Mike Hosking is a New Zealand television and radio broadcaster. He currently hosts The Mike Hosking Breakfast show on NewstalkZB on weekday mornings - where this article was sourced.
7 comments:
quote 'If the Māori news programmes are so valuable, then where is the Māori economy?'
Simply-the maori ecomomy, a tax grift economy!!!!
Mike agree completely. Time for them to front up. Else cut these programs. How many actually watch these programs anyway?
What are the viewer numbers for these Maori only news programs?
I bet that it's bloody outrageous cost per viewer !
Can it !
If Fair Go could not be sustained despite the strong ratings, why should Maori have special treatment ?
I know - it's TVNZ and the wokeist government on the world.
A fair comment re "Fair Go" I'll be it had a lot bigger audience than Maori News. Maybe bring back "Police Ten Seven" to boost ratings?
It really is a scramble for common sense these times. If I have something to sell it needs to have someone who wants it.?
If it does not have a market then do I have to change what it is to find a market, or do I hope for charity, or a hand out ? .
First of all: I don't understand a word of te reo and don't even WANT to understand any of it.
YES !! Mike, why don't they look at their people to screw some money out of them.
They are multi billion outfits. They are supposed to fork out a little bit of money ( say a few millions )
I do not want to learn Maori - I have friends who did - for the experience and an emotional satisfaction - I cringe when I go into a preschool and recognize indoctrination, in both language and science. Very questionable stuff. For most of my 7 decades of understanding this did not happen and we have great Maori friends and workmates. Today I am wishing for a leader who will stand up for NZ 's - we are part of looking for the future in a global sense, Grand children in London etc. Certainly the claim that Maori are indigenous as claimed by some Maori leaders of
today, is simply NOT true. Certainly we all came from somewhere by boat that has a defined time and origin, But that is NOT the meaning of indigenous.
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