Mike's Minute: Quality is recession proof

I am hoping events this week, at least in some small way, teach us all a simple economic lesson or two.

Lesson 1: the red meat numbers.

We export a fortune in meat to the world. The critical part of it is it is the best of quality – quality will always beat quantity.

Why? Because the world will always contain large numbers of people unaffected by economic tides, and people with money like good stuff.