Insights From Social Media: Politicising Santa - When Even Myth Must Kneel

Colinxy writes > This essay follows my earlier piece, The Marxist Imperative: Politicise Everything, where I argued that the modern ideological project has no natural boundaries. It expands, metastasises, and colonises every available cultural space. Nothing is allowed to remain neutral, shared, or simply fun. Everything must be interrogated, problematised, and, ultimately, politicised.

Right on schedule, Brighton and Hove Museums have stepped forward to demonstrate the principle in action. In a blog post, the museum declared that Father Christmas is “too white,” “too patriarchal,” and in urgent need of “decolonisation”. His famous naughty‑and‑nice list, we are told, is a “Western binary” that reinforces “cultural superiority” and “colonial assumptions”[i]. Santa, apparently, is not merely a jolly gift-giver but an emissary of empire.