The New Zealand Taxpayers’ Union can reveal that the Department of Conservation’s “Always Be Naturing” campaign, which will cost $2.07 million, is projected to bring in revenue and savings of $16.4 million through private-sector partnerships, donations, and value-in-kind support over the campaigns three year timeframe. …
“Too often government agencies just spend on glossy ads with no measurable return. In this case, DOC has unlocked millions in private-sector support, resources and expertise that would otherwise never have materialised.”
“The lesson for other ministries is clear that private sector partnerships work. Instead of asking for bigger budgets, agencies should be focused on how to attract private investment and deliver real value.”
This is indeed a great example of a pubic-private partnership. May we see more of them.
David Farrar runs Curia Market Research, a specialist opinion polling and research agency, and the popular Kiwiblog where this article was sourced. He previously worked in the Parliament for eight years, serving two National Party Prime Ministers and three Opposition Leaders
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