Matua Kahurangi: Māori business names expose the aroha double standard

You may have seen my article yesterday in regard to the Aroha Collective controversy and a bunch of Māori absolutely losing their kaka over an Australian woman using the word aroha in her business name. You can read about it here:

After reading through the outrage, I decided to do a little digging myself. I headed over to Whakiri, a directory of Māori-owned businesses. I only had time to look at Auckland, but the question quickly became obvious. What do these Māori-owned business names have in common?