JC: A PR Offensive Won’t Save Their Jobs

According to Herald Media Insider, Shayne Currie, a number of well-known TVNZ faces, including Miriama Kamo, Jack Tame, Indira Stewart and Anna Burns-Francis feature in an E tu union publicity campaign – all lending support to the importance of news and current affairs. This, to my mind, is a pretty pointless exercise. For a start, who doesn’t know the importance of the aforementioned? That is neither the point nor the problem. A good part of the problem is those talking about the problem.