Peter Kurti: Bye-bye, oh sweet Eskimo Pie

Stop right there and put down that chocolate-coated ice cream treat! It’s not just sugar that is dripping from those delicious rivulets of vanilla confection. Racism is apparently blended into the recipe too.

Just when you thought we’d seen off racist ‘Coon’ cheese, followed by the equally racist ‘Smarter White Milk’, it turns out there’s still more racism lurking on the diary shelf.

In another case of corporate virtue signalling run amok, venerable Aussie ice cream maker Peters has now dumped its allegedly racist ‘Eskimo Pie’ brand — a favourite of generations — to rename it ‘Polar Pie’.

Peter Kurti: Beware the sinister dangers of cancel culture

First they came for the cheese. Last month, Canadian company Saputo agreed to change the name of its Coon brand of cheese. Indigenous rights activist Stephen Hagan quickly claimed victory in his long-running battle against the food brand.

Even though the cheese – named after American cheese maker Edward William Coon, who patented the ripening process involved in its manufacture in 1926 – had been on sale in Australia since 1935, Hagan insisted the name had racist connotations. So now it’s gone.

Next they came for the milk.