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Showing posts with label Profile over substance. Show all posts
Showing posts with label Profile over substance. Show all posts

Wednesday, April 9, 2025

Bruce Cotterill: Are leaders rewarded for profile, not performance?


I was reminded this week of the story of Jill Barad.

Barad was the rather glamorous chief executive of Mattel Inc in the 1990s who took well-deserved credit for the resurgence of the Barbie brand. But the last few years of her time in the corner office were marred by poor performance and failed initiatives. She was eventually let go in what was one of the first big corporate firings of the 20th century, in January 2000.