Cam Slater: How Labour Loses the Election

The government has played all their cards in the budget. Everything they do from now on is on a wing and a prayer; they’ll need to throw everything at the problem they are facing, and it is a problem of their own making. How do Labour lose the next election?

Two charts, produced by Ipsos in their Issues Monitor publication show precisely how Labour loses. But they only lose if National focuses on these.