The advertisement is on behalf of the News Publishers Association promoting newspaper advertising and its message is,
“Neuroscience – the study of the brain, shows us that readers engage with advertising differently when it’s in a highly trusted, highly engaging environment”.
From this we can conclude that both newspapers management and their advertising agents don’t actually read newspapers.
I say that for if they did they’d be aware of the recent report most ran showing the almost total lack of trust the public have in our news media, only the Otago Daily Times scraping (barely) the 50% mark of trust against distrust.
Sir Bob Jones is a renowned author, columnist , property investor, and former politician, who blogs at No Punches Pulled HERE - where this article was sourced.
From this we can conclude that both newspapers management and their advertising agents don’t actually read newspapers.
I say that for if they did they’d be aware of the recent report most ran showing the almost total lack of trust the public have in our news media, only the Otago Daily Times scraping (barely) the 50% mark of trust against distrust.
Sir Bob Jones is a renowned author, columnist , property investor, and former politician, who blogs at No Punches Pulled HERE - where this article was sourced.
3 comments:
They (the media, etc) don’t get it, they never will get it, they breathe different air, and their bubble walls are impenetrable.
Socialism—wherever it has been tried—has a record of failure so dismal that only an idiot, an academic, or a journalist could continue to believe that it might somehow be made to work.
For those reading this article, thank you Sir Bob, need to be "advised" that NZ MSM are not the only ones experiencing a "a walk backwards on both advertising & buying a paper" - it is happening in America and the Washington Post (WAPO) are facing the same dilemma - its owner's having to "appoint 4 white men"(with previous MSM backgrounds) - to regurgitate the papers 'appeal', which according to 'sources' has not gone down well with the entitled & Gay staff currently employed by WAPO.
I wonder what Katherine Graham (former owner/editor of WAPO0) would say of the this situation.
Strange is it not, that America "adopted the go woke, go broke statement" that circled the World - well it is starting to bite her in NZ.
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