At first glance, the
Roman legions crossing the Rubicon River
2000 years ago has nothing to do with the
parlous state of the NZ meat
industry yet the expression “to cross the
Rubicon” is exactly what some reformers of the
industry are calling for. Crossing the
Rubicon has evolved (in English) to mean - the re
is no going back. Alea Iacta Est ; The die is cast.
The need to change many facets of the meat
industry is obvious. Those industries that refuse to adapt - to changing trade
patterns, production levels and competition - are doomed to fail as history
shows.
