Who has done what in the pioneering of the oat milk industry in this country – and whether state funding is needed by industry players – are questions raised by a perusal of newspaper and magazine headlines on the development of the milk.
Point of Order found this report in October last year –
Boring approach: NZ’s first commercially mass-produced ‘local oat milk firm targets APAC expansion
New Zealand’s first locally mass-produced oat milk brand Boring Oat Milk has its eye on the discerning APAC-wide coffee crowd after a successful domestic supermarket launch, and is confident that its ‘whisper, not shout’ strategy will stand out on shelves.
Great. But then we found this headline on a report published several months earlier:
