Professor Robert MacCulloch: Otago University Plummets Down the World Rankings

Otago University Plummets Down the World Rankings, falling in the 2025 QS Survey released today. It is not in the top 1% as it continues to falsely claim.

Otago University is recruiting students based on a false claim on the front page of its advertising & Website that it is in the "top 1%" of universities world-wide. It is not. Today it fell another eight places down to 214th place in the world, according to the QS rankings, upon which Otago says it bases its claims. That rank is down from number 133 in 2012.

Professor Robert MacCulloch: Otago University's advertising?

What would the Advertising Standards Authority make of Otago University's advertising? Is it True?

Take a look at Otago's website - it hits you, straight up, with a huge advertising banner: