TO UNDERSTAND WHY NEWSHUB FAILED, it is necessary to understand how TVNZ changed. Up until 1989, the state broadcaster had been funded by a broadcasting licence fee, collected from every citizen in possession of a television set, supplemented by a relatively modest (compared to present levels) amount of commercial advertising. This arrangement reinforced both the public character and the public obligations of the state broadcaster. As the network’s primary funders, the viewing public constituted TVNZ’s most important clientele. These were the citizens to whom TVNZ’s professional broadcasters believed themselves accountable.
