Karl du Fresne: Wellington Airport's rebranding exercise - And the point is?

I’m not a shareholder in Wellington Airport but if I was, I’d be getting up on my hind legs at the next annual meeting to object to an extravagant promotional charade that demonstrates how completely the corporate sector has been captured (or should I say conned?) by the twin forces of marketing hucksterism and feel-good wokery.The online platform Stop Press, which uncritically chronicles all the absurdities perpetrated by the bullshit artists of the PR and advertising industries, reports that the airport company is undertaking a rebranding exercise in which it will become “WLG – a portal to the future”.

Karl du Fresne: The incredible disappearing journalists

Over the years I’ve worked with hundreds of journalists. To all intents and purposes, most have vanished from sight.

Some have gone quietly into retirement, but many are still active – just not in journalism. People whose bylines were once familiar to newspaper readers have effectively gone underground, along with the sub-editors who massaged their copy into shape. They have mostly been absorbed into the nebulous world of public relations, or comms as it’s now known in the trade.

The digital revolution inflicted huge damage on the print media, precipitating a hollowing out of newsrooms and an exodus of skill and experience into the comms business. According to the Sapere report commissioned by the Ministry of Culture and Heritage, the number of journalists fell by 52 per cent between 2000 and 2018.