The attack came from Labour that we are going to be $100 worse off under National.
The word poor is used. It's very deliberately emotive, the word poor.
What is 'poor'? Who is poor? Who decides? Anyway, we will see a bit of this in the campaign, the rich vs poor divide. The idea is to create envy - if you don’t have it, you don't want others to have it.
It’s the exact opposite, of course, to how most New Zealanders think and that's why it won't work. But the reason they are doing it is because they know they are in trouble.
When you have run out of your own ideas, or when your own ideas have turned out to be shambolic with the economy, debt, crime etc, you go after the other guy.
The second part of good news was an article about Chris Luxon and how people “inside” his party are having issues with his lack of performance.
The media, sadly, are already declaring their hand.
The "insiders", the people in the party of course aren't named, are a tactic that media use to introduce stuff they want talked about. And discussion of Luxon and his performance, or lack of it, is to the Government's advantage.
The good part for National is they are forewarned and forearmed. There will be more where this comes from.
There was the astonishingly bad story last week from TV3 over A.I in ads, which was not news. But it does give you a clue around agenda and how far some will go to help the Government.
From my point of view, the Prime Minister numbers are overhyped.
Neither bloke is setting the world on fire. Last week's 25% and 18% numbers for preferred Prime Minister reflect that neither is a rock star. But it doesn’t matter because this election is not fought on rockstars, it's fought on mood.
What is the mood of the country and does it need changing?
The other thing is the narrative that this is a close race.
It isn't. And it won't be.
Anyone who has been around a while has seen tides go out. Governments lose elections, oppositions don’t win them. Short of calamity, this is already over and it's just a matter of margins.
But watch for the media, watch for the no-name articles, watch for the invented stories and watch out for the agendas.
It will be interesting and ugly.
Mike Hosking is a New Zealand television and radio broadcaster. He currently hosts The Mike Hosking Breakfast show on NewstalkZB on weekday mornings