Who remembers the Citizens for Rowling campaign? It was a concerted attempt by the Great and the Good to derail National Party leader Robert Muldoon’s election campaign in 1975.
The campaign’s backers didn’t like Muldoon’s combative, divisive brand of politics and argued that Labour’s gentlemanly Bill Rowling, who had assumed the prime ministership after Norman Kirk’s death in 1974, offered a far more desirable style of leadership.

