If you’re an Aucklander, or a visitor to Auckland, you know the Waiheke Island Fullers ferry service is unreliable, often fraught with maintenance, or staffing or scheduling issues. Locals who regularly commute on and off the island by and large hate it – but they’re trapped as Fuller’s has had a monopoly and been their only means to get across the Gulf... up until now, with a new player in town. And God speed to Island Direct that they can make a go of it, get well patronized, and give Fullers a run for their money. But for years now, Fullers has been it and it's been a rubbish service.
