Kerre Woodham: Beyond the headlines of the cancer report

Whenever I hear or read news headlines these days, I know that the headlines will be just that for so many people. Headlines. People won't hear or they won't read beyond the headline, and then they'll form their own opinions based on nothing more than 20 words or fewer. I've got numerous examples of that. Even people that I would have thought would understand the media, like journalists, they'll look at a headline and think, "Oh, you know, subscriber only, I'm not going to pay. I'm just going to draw my own conclusions from the headline," which they know is flawed and ridiculous.