Poto prefers “Piopiotahi” – does this portend “Milford Sound” being purged from promotions, or is perplexity part of the plan?
What’s in a name?
Millions of dollars, when it comes to promoting places like “New Zealand” and “Milford Sound” as international tourist destinations over many years.
But whoa. Our international marketing will need overhauling to deal with the confusion generated by political linguistics.
Our monitoring of The Beehive website today threw up a headline that read:
