A friend of mine said to me the other day, “do you have the cliff notes of Labour's policies going into the election? I haven't heard much from Chris Hipkins.” I said, “well, you haven't heard much from Chris Hipkins because he doesn't need to say much.” The best tactic for Labour right now, and they've they copped onto that very early, was to stay shtum and let National and its coalition partners do their very best to lose the election. Christopher Luxon's suck it up cupcake to business owners in Rotorua and then the subsequent apology was yet another case of him having to explain himself. “I didn't mean it like that, you know what I'm saying.” He's done it so many times before. He did it with the bottom feeders comment, he did it with the sorted comment. He doesn't mean it, but it comes across badly, it's mischaracterised, it's misrepresented, he has to explain himself, and when you're explaining, you're losing.