Editor-in-chief Murray Kirkness confirmed that the newsroom will publish fewer stories, cutting those that fail to “resonate” with audiences. According to Harvey, this means newsworthiness will take a backseat to digital metrics such as page views and video engagement.
Production roles—copy editors, layout staff, and graphic artists—will be hit hardest, with automation tools replacing much of their work.
If a newsroom is governed by audience preference rather than editorial judgment, does it still serve the watchdog function of the Fourth Estate? NZME’s new model risks turning news into a popularity contest.
Veteran journalist Fran O’Sullivan recently observed that New Zealand’s press corps often prefers sensationalism over understanding policy. This, she argues, is why Prime Minister Christopher Luxon relies on social media platforms like X and TikTok to communicate without media “bias.”
With NZME leaning further into audience-driven content, the line between journalism and entertainment blurs even more.
Read more over at The Halfling’s View
The Centrist is a new online news platform that strives to provide a balance to the public debate - where this article was sourced.
If a newsroom is governed by audience preference rather than editorial judgment, does it still serve the watchdog function of the Fourth Estate? NZME’s new model risks turning news into a popularity contest.
Veteran journalist Fran O’Sullivan recently observed that New Zealand’s press corps often prefers sensationalism over understanding policy. This, she argues, is why Prime Minister Christopher Luxon relies on social media platforms like X and TikTok to communicate without media “bias.”
With NZME leaning further into audience-driven content, the line between journalism and entertainment blurs even more.
Read more over at The Halfling’s View
The Centrist is a new online news platform that strives to provide a balance to the public debate - where this article was sourced.
5 comments:
The strange thing is the demand for good quality news is still there. However, the biased sensationalist rubbish turns people off.
So the answer to declining numbers is. Dah Dah !
More sensationalist rubbish.
Good grief, what a bunch of knobs.
Defund all MSM except RNZ who should have well-defined parameters of operation. Add some social media platform seats at government announcements.
MC
Soon the 'Herald' will be nothing more than a wrap-around for a Harvey Norman marketing campaign.
@RogerF in fact we now call it the "Harvey Norman"
Media becoming aligned with our horrible education system where entertainment is pushed rather than bothering children with hard stuff to grasp and learn.
Don't forget what a sociology professor said last year about students arriving into tertiary institutions barely able to read more than an article and commonly unable to read a hard text book or string some sentences together in written work.
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