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Tuesday, July 21, 2026

JC: A Lesson Luxon Has To Learn


Christopher Luxon is not your consummate politician. Not by a long shot. And politics is nothing like running a business. The National Party, or indeed the coalition, is not Unilever. The MPs representing ACT and NZ First are not Luxon’s staff. They are more like suppliers adding products (ideas) to help sustain his business (government) and keep it profitable (in power). Unlike business, which vies with competitors for market share, in politics it can be an accommodation with competitors (ACT and NZ First) that attains and keeps the market share (percentage of votes). Luxon has failed to discern the difference.

Next come your customers (the voters). Going to the polls every three years, is akin to temporarily closing a business while reorganizing it. New products (policies) will be on offer that hopefully will have sufficient appeal to the voters and the suppliers will offer new products too. Their products may be similar and may be under a different brand name. Some of these may not have personal appeal but, if the voters want them, they need to be put on the shelves (legislate for them).

There is an old saying ‘what the customer wants is what the customer gets’. I’ll relate a little story. Shortly after joining the EU Britain was bound by EU law to sell its goods in metric measurements. A market stall owner was arrested for continuing to sell his fruit and vegetables by the pound. His reply was he was only giving his customers what they wanted. He said if they preferred the metric system he would implement it. He went on to say ‘In my world, what the customer wants, the customer gets.’

In this context, Luxon’s outspoken opposition to David Seymour’s Treaty Principles Bill was a massive political blunder. His blanket refusal to support it beyond the first reading (despite the coalition agreement), was a huge tactical error; one for which he and National are still paying the price. It was the equivalent of telling his loyal voters that whether they want it or not, the product will not be available in his shop. His decision not actively reject the bill smacked of a PERSONAL animosity towards it. A very bad look.

He should be well aware that in business you can’t afford to turn customers away and in politics, you can’t afford to turn voters away. National is languishing around the 30 per cent mark in the polls and, when you look at the pathetic numpties on the other side of the House, National should be nearer 40 per cent. Luxon has compounded his situation by failing to remove the race-based products the customers clearly wanted removed and many remain on the shelf unsold and unwanted.

The Taxpayers’ Union has pointed out that we now have councils rushing to embed relationships with local iwi from which they will never be able to extricate themselves. Why? Simply to avoid having to pay koha if iwi wishes are not acceded to. Evidently, councils want to do this before the new Resource Management Act is passed forbidding them to engage in this type of behaviour. Some arrangements are already in place.

National repealed Labour’s Three Waters bill but then let the same co-governance model back in through their “Local Waters Done Well” policy.

If a business owner kept stocking his shelves with products people didn’t want, he would soon be out of business. Is that what's going to happen in November?

Keeping your voters satisfied matters and is in fact vital to holding on to the reins of power. An MP is elected to be at the behest of, and to serve, the electorate and to stay true to the policies the party campaigned on. No products provided and people will shop elsewhere.

It's time MP's woke up - You are not elected to change tack and force your will on your supporters - you are there to deliver on the promises that got you elected.

This is a lesson Luxon clearly has yet to learn.

There's also an issue with his personality. You can’t change that. His personality may suit a business environment. He may have been a huge success at Unilever. He swims in the pool of the higher echelons of big business where he evidently mingles easily with those in power, initiating trade deals and the like. Maybe he fits in there and, without wishing to be cruel, perhaps it's where he should have stayed. He certainly doesn't swim in the local public pool with the electorate and that shows in his polls.

There are some MPs, Shane Jones is one that springs to mind, where you could go down to the pub, sink a couple of beers with him and have a good yarn. That is not Luxon. It’s not his fault: he is who he is. But it is a negative and lecturing voters on the Treaty Principles Bill or climate change just exacerbates the unfortunate situation. The favouritism being shown to Māori is the opposite of what people voted for. They wanted legislation passed that would unite the country – ONE people under ONE name and ONE flag.

The real problem with Luxon and National: the leadership of the party is WOKE. Luxon, Willis and Bishop fit the description. Much of the electorate has had more life experience than them and those people have no truck with a woke social agenda. A significant section of National's usual voter base regards them as Labour lite. There is talk of the possibility of a Grand Coalition. It won’t happen, but National need to wake up as to why people are talking about it.

National MPs need to wake up and realise the party has to reconnect with its voter base. The odds are that ACT and NZ First will, between them, have the numbers to put the coalition back in, but that is not how it should be. National should itself enjoy sufficient support to ensure a coalition win.

The answer lies with Luxon. While he is leader it will be policy that wins the election for National, not personality. Trump described the departing British PM Keir Starmer as no Winston Churchill and similarly Christopher Luxon is no John Key.

If we like the policies, can we trust they will be legislated for? Trust has been breached. The ship’s GPS needs to be reset so tracking is improved going into the election.

Will this happen? I guess time will tell.

The ball is in Luxon’s court.

JC is a right-wing crusader. Reached an age that embodies the dictum only the good die young. This article was first published HERE

11 comments:

Anonymous said...

It is unbelievably condescending telling us voters need more time to get used to his ideas. Just so condescending!!!!

NO , we want one country, one law for all.

Maori are no more entitled or qualified to make decisions on anything, than anyone else .!!!!!

We all care for the land, our water etc.
I am so sick of National. Just so sick of them. Harsh lesson on its way if they continue in this way

Anonymous said...

"The ball is in Luxon’s court" - Methinks Luxon has dropped the ball and cannot find it!

Anonymous said...

And National appear to be modifying some products, policies, to get more, sales, votes in the last few days. They are shopkeepers who are following other retailers; not innovators of fantastic new products. Perhaps that is the problem with New Zealand.

CXH said...

National is starting to sound like some offshore call centre. Lots of promises and dodging issues.

Pete said...

Good analysis.

What cannot be ignored is John Key. He has an unfortunate influence on National and it was his government that really got the ball rolling with UNDRIP, separatism, co-governance and all the other problems magnified by Labour and in existence today. It was obviously recognised as unpopular if not wrong, so it was hidden. But Key is firmly part of the problem.

NZ cannot move forward with one race favoured over another. Ethno states do NOT work, never have, never will and are a constant source of resentment and dysfunction. Any politician that thinks it can work or worse, sit idly by ignoring this major issue should be resign. It is obvious Luxon hasn't a clue about this side of politics, (or politics in general), and thinks he can just remain hands off, patronise these agitators and everything will be fine. It will not be. It is getting worse. It is the number one reason National are suffering in the polls, far more than Willis's less than average handling of the economy.

My pick is National are currently at or about the high tide mark in popularity and will only go backwards from here on in. Will that trigger blowing up the coalition to save a few woke National Party skins. Indeed, time will tell.

Anonymous said...

Well written everyone - I concur wholeheartedly with every word on this page so far. Thanks

Majority said...

Anonymous @ 9:42: Ditto!

(Wouldn’t it be great if you could simply ‘upvote’ articles and comments on this site?!)

Anonymous said...

Nationals goods are damaged and spoiled, what is more, what is on the label is not what is in the tin.
I agree with the analogy as to how Luxon is running "the shop".
Any changes now are too little to late.
I am going to the shop next door, Act has what i want, the "Treaty Principles Bill" for a start off.

Hugh Jorgan said...

The only reason Luxon's still in the top job is because he's John Key's protege and doing Key's bidding. Key still has a massive amount of influence on National.
Antonia Watson is also a John Key protege. She recently announced her intention to step down from the top job at ANZ. Her entry into politics will occur not long after that. You heard it from me first...

Anonymous said...

It is highly unlikely that National will suddenly have a ‘Eureka’ moment, change tack immediately and surge into the election with a guaranteed 60% of the vote. Whatever forces are in charge of that party have no intention of allowing a change of course. Polishing up the mirrors and gushing a bit more smoke is the most likely tactic, I fear. If we look at voting patterns for local govt, perhaps we will see the future for central govt. A remorseless loss of faith in the systems and the people in charge seems on the cards. Foreboding indeed.

Anonymous said...

Labour Lite - as true and accurate as it can be with Luxon’s National.

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