Perspective with Heather du Plessis-Allan: The Paul Henry announcement is brilliant for ACT's campaign

How good is that Paul Henry announcement, eh? How good is that?

ACT sent out a little media advisory last night about 7:30pm, saying there would be a major announcement. It would not be a policy announcement, no exclusive would be offered and there would be no embargoed material.

I looked at it and immediately the texts started coming in. Is David Seymour resigning? Has somebody died? Is somebody pregnant? What's going on?

I looked at it and thought, that's a lot of hype right there in that little media advisory. This better be good or the chat is going to be about damp squibs. But no, Paul Henry is absolutely worth all that hype.

Paul Henry, I think, is the candidate get of the election so far. Don't forget, he was the highest-rated host of breakfast television in this country. He is immensely popular. He probably, I think, will single-handedly lift ACT's vote; at the very least, he will hold it up.

Paul brings two things to ACT. The first is his absolute belief in New Zealand. That is authentic. He's been raving about New Zealand being paradise for years now. He's even done a TV show about it.

When he says he wants to be in Parliament to sort out New Zealand's prosperity for the sake of his grandkids, I absolutely believe that to be true.

The second thing he brings is entertainment. ACT has been struggling to break through on the right. The headlines have largely been hogged by New Zealand First. Paul Henry, I think, can get cut-through with his wit alone. Go and have a look at that press conference. He was very, very funny.

Now, this is not to say that Paul Henry is going to go down well with everyone. There is a small group of people out there who absolutely hate his guts, but that is no loss to ACT because those people were most probably going to vote left anyway.

My only hope for Paul is that he doesn't come to regret this decision because going into Parliament very rarely ends well for people who already have public profiles and successful careers. 

Paul Henry announced as candidate for Act - expected to be given 'electable position'

'Thrilled to have him on board': ACT's David Seymour on Paul Henry joining up with the party

Somehow, though, I think if that is how it goes for Paul Henry, he's not going to give a damn anyway, so it probably doesn't matter.

Ten out of ten. This announcement is brilliant for ACT's campaign.

Heather du Plessis-Allan is a journalist and radio broadcaster who hosts Newstalk ZB's weekday Drive-Time Show – where this article was sourced.