Last week, Duncan Greive announced an urgent fund-raising drive as a do-or-die moment for the The Spinoff, which he founded in 2014. At the very least, unless enough money rolled in from readers, more staff would lose their jobs in addition to the few roles that had already been disestablished.
He and the two other senior staffers who signed the open letter identified The Spinoff’s three “main buckets” of revenue — advertising and commercial partnerships; readers’ contributions; and taxpayer funding. The buckets were leaking badly.
