The Whānau Ora Commissioning Agency has launched the longest ad ever made in Aotearoa urging more Māori to sign up to the Māori Electoral Roll. . .
The ad features artist and activist Tame Iti (Ngāi Tūhoe) alone in a cavernous space reading a ‘Māori roll call’ of New Zealanders who have recently joined the Māori electoral roll for 30 minutes. . .
