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Friday, April 24, 2026

David Farrar: Which media the right don’t trust at all


The AUT Trust in Media survey had this graph [below]:

It shows many NZers who are on the right are allergic to Radio NZ, TVNZ, Stuff, The Spinoff and Three News. Those newsrooms could consider what they could do to change that.


Click to view

It was good to see overall trust in the media has risen from last year. I suspect part of this may be the rise of AI fake videos and graphics. So often now I see stuff on social media that looks legitimate, but I check it out and it is fabricated. But media companies may have biases, but they don’t generate entirely fake content – so if a journalist is sharing something, I do have higher trust in it.

David Farrar runs Curia Market Research, a specialist opinion polling and research agency, and the popular Kiwiblog where this article was sourced. He previously worked in the Parliament for eight years, serving two National Party Prime Ministers and three Opposition.

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