JC: No, Radio Is Not Dying

RNZ’s ratings are in the toilet. Listeners are, metaphorically speaking, giving RNZ the flush and turning the dial to Newstalk ZB. In a survey commissioned by the organisation and conducted by former staff member Richard Sutherland (first mistake), staff were asked their opinions on the reasons why. The most common answer was ‘Radio is dying’. No it isn’t. It’s the organisation you work for that is dying. Has it occurred to any of these people that they might be part of the problem?