Monday, January 22, 2024

David Farrar: A survey of supporters is not representative

I've been surprised (well disappointed) that every major media outlet has reported on the CTU's “Mood of the Workforce” survey, because it is no such thing.

It is not a representative poll of workers. It is not even a poll or survey of union members. It is:

The survey, the sixth ‘Mood of the Workforce' conducted annually by the CTU, gathered 2000 responses. Responses were from people who responded to an email from the CTU to a random selection of 50,000 people from the CTU's ‘Together' email list.

The email list is a database of people the CTU had contacted with over the last seven years via petitions, parliamentary submission calls, community events, and fundraising for community causes.

So this is a list of supporters and activists associated with the CTU. It is no ways represents the “worker”.

David Farrar runs Curia Market Research, a specialist opinion polling and research agency, and the popular Kiwiblog where this article was sourced. He previously worked in the Parliament for eight years, serving two National Party Prime Ministers and three Opposition Leaders.

1 comment:

Barend Vlaardingerbroek said...

Self-selected samples are now the order of the day in social science research because of what they euphemistically call 'research ethics'. You're not allowed to approach people directly and ask them to participate in a survey or whatever research project any more. Hence random sampling is now completely a thing of the past where human subjects are concerned. All this was of course a deliberate ploy on the part of the marxofascist pseudointellectuals as part of their remarkably successful campaign to wipe out objective social science research.