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Sunday, March 10, 2024

Capitalist: The Customer Is Always Right


One of the criticisms made of Mott the Hoople albums is the mixing that was undertaken after they were recorded. Back then it was a requirement to keep production ‘thin’ for radio and not to overdo things. The radio industry – particularly in America – made that very clear to musicians.

When mixing a song you focused on a single instrument and only brought that to the forefront. A good example is the Mott the Hoople song “All The Way From Memphis” where the saxophone was used. It has this catchy saxophone riff but isn’t backed up with other instruments. The song received enormous airplay on radio in America, and everyone remembers the saxophone, but there is no question they would’ve loved to have used other instruments as well.

Another rather obvious example back then was Elton John’s piano playing always being highlighted, with a very subtle string section kept firmly in the background. The only way around this – and it really only worked for Led Zeppelin – was to be an ‘album band’: eschew radio, get creative, bring several instruments to the forefront and let people purchase and listen to an entire album, because there was no way FM radio in America c.1974 was going to play any of your songs.

My point is that you thumb your nose at the customer at your peril. Radio stations got what they wanted, while a generation (or two) of radio listeners remember songs that ‘flowed’ rather than overwhelmed.

Today we are seeing the results of what happens when TVNZ ignores their customers. Many smartypants ‘journalists’ are for the highjump. How many 9am editorial meetings at TVNZ resembled the following –

Professional journalist: I want to do a story on a shyster conning people out of superannuation money.

*silence*

*silence*


Woke journalist: Let’s do a story on how everyone in Hamilton is a hate-filled racist bigot.

*cheers*

Editor: Yes! Perfect! Get to work on it!


And the next day the word Hamilton changed to…(pick anywhere in NZ outside of central Auckland). And so on it went…And the ratings imploded along with advertising revenue. Not a problem when you have a Labour Government which you’ve protected from day one, but when a Tory Government takes office – one that has endured your bias for years – the money to make up the losses is canned and suddenly changes are being made, very quickly.

The disconnect from reality, about which I’ve previously written, has been bizarre and irrational. Whether it is using the hated ‘Aotearoa’ and fake Maori words, endless propaganda for the Labour party, or unfair criticism of a new government most people voted for, it was one thing after another from people who foolishly thought they were protected from on high. It was akin to ’70s pop stars thinking they can tell radio networks to get knotted and demand they play their music, or else.

Oh and guess what? A little birdie tells me there’re going to be a few changes in the Press Gallery: that credentials are being cancelled in response to a Labour bias and journalists not getting with the programme. Who are you going to complain to now you’re on thin ice and expendable? Anyone who thinks David Seymour and the rest of the cabinet give a stuff about ‘media independence’ is dreaming. The good guys have won. Again.

Capitalist is a simple country boy from the deep south who seeks nothing less than the destruction of socialism and collectivism in New Zealand. This article was first published HERE

5 comments:

John Mayes said...

That hits it right on the head!!

Anonymous said...

Cap, once again one word for you.... "Perfect".

However in a way I tend to blame myself a bit for the state we are in because I've allowed it to get this way. I should have taken the fight back to them long before now.

Well guess what, NO MORE! I have held the wokesters to account ( they hate it) and I got into a great debate with a visitor who advised me Winston and the coalition are losers. I gave her both barrels of facts, from the website labourfailures.co.nz highlighting the mess they left. We are no longer friends, shame that she can't handle the truth. The left don't seem to be able to cope with the truth, facts, commonsense and reality .

She went as far to tell me there is no race based privileges in this country at all, least of all in health and law and order, cripes even labour admit there are and every one know these facts except the deluded left.

It has to be difficult for the left tho fighting against apartheid only recently and now having a labour govt introducing apartheid , little wonder they are confused, frightened, defending policies that don't make sense and are divisive. Brilliant!!

Anonymous said...

Re mixing on pop songs: back in the 60's I really appreciated that voices of the singers Dylan, Joni, David Crosby,etc were right out front so you could actually hear the words. Of course back then the words actually mattered and some of it was pure poetry. Now-a-days, the voices are usually mixed so far in the back behind all the instruments that you can hardly understand what they are singing. Maybe this is because a lot of the lyrics are total crap.

Anonymous said...

I would like to know more about these "fake Maori words". I understand that prior to European contact, the number of actual Maori words was relatively few (low hundreds) and much of the language spoken today is transliteration. Seems to me that there is a proliferation of nebulous, high-concept new Maori words that have been stamped all through the vast Nz bureaucracy, all of which need well paid consultants to properly interpret and navigate, depending on the audience/govt department/local iwi involved.

Who is inventing these words, who is the architect of this weaponisation of Te Reo, how is it being funded (as surely it isn't being done for free)?

AprilGuy said...

Oh Little Birdie, if only leftie journalists would lose their gallery credentials because of their biassed anti-Coalition coverage. I am sure Winston and Seymour would like to do it but is it possible? The rancid MSM would call it an attack on democracy.